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Sue Pitts
Jan 19, 20182 min read
What is Your 2018 Marketing Plan?
Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of...
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Sue Pitts
Oct 17, 20171 min read
Small Business Online
Join Iowa Western Small Business Development Center and Google for an expert-hosted workshop for your small business. Learn how to get...
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Sue Pitts
Sep 11, 20172 min read
Venture School Program is Now Enrolling in Iowa
Iowa City, Iowa – The University of Iowa Venture School Program, a premier statewide program for entrepreneurs developed by the John...
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Sue Pitts
Aug 22, 20173 min read
4 Ways to Register a Business Name
You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer....
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Sue Pitts
Nov 15, 20161 min read
Advertising Basics
Think you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising. Advertising, if done...
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Sue Pitts
Nov 8, 20162 min read
Shop Small
Small Business Saturday is only a few short weeks away. How prepared is your Small Business for people to shop small? Small Business...
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Sue Pitts
Oct 13, 20162 min read
Sales Strategy
If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts...
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Sue Pitts
Oct 6, 20161 min read
Internet Marketing
The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and...
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Sue Pitts
Sep 29, 20162 min read
Marketing Basics
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers....
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Sue Pitts
Jul 19, 20162 min read
Market Analysis
The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research...
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Sue Pitts
Jun 21, 20162 min read
Small Business Growth
For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can...
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Sue Pitts
Jun 7, 20162 min read
Marketing: It is All About the Plan
Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A...
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Sue Pitts
Jun 3, 20162 min read
Understanding Pay Per Click
What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct...
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Sue Pitts
May 1, 20161 min read
Inbound Marketing: You Rock Star
Traditional marketing and advertising is telling the world you’re a rock star. The NEW way of marketing is SHOWING the world that you...
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Sue Pitts
Nov 5, 20152 min read
6 Steps to Get Started With WordPress
WordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress...
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Sue Pitts
Jul 21, 20152 min read
Customer Service on Social Media
Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You...
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Sue Pitts
Jun 8, 20152 min read
E-mail Marketing | 4 Ways to Attract & Retain Subscribers
In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...
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Sue Pitts
Mar 9, 20153 min read
Trademark vs. Copyright vs. Patent | Protecting Your Small Business Name & Logo
Multiple times per week, clients ask me how to go about protecting their business names, company logos, and catchy slogans. They...
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Sue Pitts
Feb 17, 20153 min read
Logos | How To Create a Logo for Your Small Business
As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...
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